Sector Focus

Trade Promotion

Helping Vietnamese and German companies expand markets through trade fairs, B2B matching, delegations and export-import partner development.

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Trade Fairs · B2B Matching · Market Expansion

A sector page for investors, companies, institutions and strategic partners.

Sector Overview

A practical platform for market access and business connection

Trade promotion helps companies move from interest to real business conversations. It requires market information, clear company presentation, suitable partners and structured follow-up.

Key cooperation themes

  • Trade fair and event participation
  • B2B matching and business delegations
  • Export-import partner search
  • Market entry communication and follow-up

Market Opportunities

Where cooperation can create value

This sector page highlights priority areas where Vietnamese market potential and German expertise can complement each other.

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Trade Fairs

Event selection, preparation and partner meeting planning.

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B2B Matching

Targeted meetings with buyers, suppliers and investors.

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Export-Import

Importer, distributor, supplier and trade channel development.

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Market Promotion

Profile, product presentation and communication materials.

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Value Focus

From business introduction to meaningful market connection

VIF-Germany supports cross-border cooperation by helping both sides clarify goals, prepare materials and connect with the right stakeholders.

  • Business profile and product information preparation
  • Target partner and market segment definition
  • Trade fair or delegation planning
  • Post-meeting follow-up support

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Who We Support

Designed for different stakeholders

This page can serve as an entry point for multiple audiences interested in Trade Promotion cooperation.

For Companies

Enterprises and service providers

Support in presenting capabilities, preparing cooperation materials and identifying market opportunities.

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For Investors

Investors and project developers

Support in identifying opportunities, evaluating partners and preparing cooperation models.

Discuss opportunity

For Institutions

Associations and public-private partners

Support in building programs, events, delegations and long-term cooperation networks.

Build partnership

Cooperation Model

How VIF-Germany supports Trade Promotion projects

We support cross-border cooperation through a structured process that reduces information gaps and helps both sides work with clear expectations.

1

Identify needs

Clarify the market, project, technology, investment or partner requirements.

2

Screen cooperation options

Review potential partners, readiness, project scope and market fit.

3

Prepare documents

Support profiles, project briefs, product sheets and meeting materials.

4

Connect and follow up

Organize B2B meetings, event participation or partner introductions.

Useful Resources

Trade Promotion resources

These document cards can later be linked to real downloads in the Data Center.

PDF

Checklist

Trade Promotion Readiness Checklist

A practical checklist for preparing before partner discussions.

View resource

DOC

Template

Partner Profile Template

A template for presenting organization information and cooperation goals.

View resource

PDF

Guide

B2B Meeting Preparation Guide

A guide for preparing before meetings with investors, clients or partners.

View resource

Trade Promotion Cooperation

Ready to expand your market through trade promotion?

Contact VIF-Germany to discuss your project, cooperation plan, investment idea or market entry opportunity.